A New Take On An Old Favourite

Posted November 19, 2020

While they’re not quite the loud and proud floral favourites of the 60s, 70s and 80s, Brintons’ latest Zillman Range is proving to be an exciting contemporary alternative to the hard-wearing Axminster carpets that have been so popular over the past 30 years.  In this new collection, subtle textures, classical dots and chic plaids are woven in a timeless palette of gold and grey tones offering a contemporary alternative to plain carpets.

“Traditionally Axminster carpets, which are an 80/20 blend of wool and nylon in big, bold, floral designs and Persians, have been used mostly in commercial settings—in hospitality, airports, casinos or traditional character homes. Axminster is a woven carpet with a weft and a warp that makes it very durable, which is perfect for heavy traffic areas,” says Floorpride Mandeville Street Managing Director, Alastair Murcott.

“But recently there’s been a big surge in demand, especially at the higher end of the domestic market. People are after something different and more creative, and Axminster carpets have that added sophistication. A number of homeowners have come into our store lately looking for the old Axminster classics, like Summer Bouquet and Red Piazza.”

What’s exciting about the Zillman range, he says, is that it’s bringing fashion back into carpets in the domestic setting.  While the range is pitched at the higher end of the market, greater production efficiencies make the pricing of this latest Axminster less than some of the premium plan wool carpets.

Floorpride is proud to be the exclusive supplier of the Zillman Range in the Canterbury region.  Brintons selected Floorpride as an Axminster retailer because they are a specialist retail flooring installation business. Brintons has exceptionally high standards and only partner with installation professionals who are certified in the proper procedures for installing woven carpet.

Previous Article Next Article

Hi Nelson. The carpet looks absolutely brilliant. What a difference it makes to the house! And it’s like walking on spomge, it’s really soft underfoot. Your team has done a very professional job Nelson and they’re very easy to deal with. Thank you too for arranging for furniture to be moved, we appreciated that very much. The conservatory works in so well with the carpet in the living and lounge close by and makes the whole area look really expansive. Our renovations have taken quite a long period of time, thank you for your patience and assistance – you’ve made a significant part of the experience seem much easier than we’d anticipated.

Sue and Darryl