A New Take On An Old Favourite

Posted November 19, 2020

While they’re not quite the loud and proud floral favourites of the 60s, 70s and 80s, Brintons’ latest Zillman Range is proving to be an exciting contemporary alternative to the hard-wearing Axminster carpets that have been so popular over the past 30 years.  In this new collection, subtle textures, classical dots and chic plaids are woven in a timeless palette of gold and grey tones offering a contemporary alternative to plain carpets.

“Traditionally Axminster carpets, which are an 80/20 blend of wool and nylon in big, bold, floral designs and Persians, have been used mostly in commercial settings—in hospitality, airports, casinos or traditional character homes. Axminster is a woven carpet with a weft and a warp that makes it very durable, which is perfect for heavy traffic areas,” says Floorpride Mandeville Street Managing Director, Alastair Murcott.

“But recently there’s been a big surge in demand, especially at the higher end of the domestic market. People are after something different and more creative, and Axminster carpets have that added sophistication. A number of homeowners have come into our store lately looking for the old Axminster classics, like Summer Bouquet and Red Piazza.”

What’s exciting about the Zillman range, he says, is that it’s bringing fashion back into carpets in the domestic setting.  While the range is pitched at the higher end of the market, greater production efficiencies make the pricing of this latest Axminster less than some of the premium plan wool carpets.

Floorpride is proud to be the exclusive supplier of the Zillman Range in the Canterbury region.  Brintons selected Floorpride as an Axminster retailer because they are a specialist retail flooring installation business. Brintons has exceptionally high standards and only partner with installation professionals who are certified in the proper procedures for installing woven carpet.

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I would just like to say that I enjoyed working with your team on the Quest fitout. They were easy to deal with and positive throughout the process with many trades working round them, and I appreciated the communication to solve design queries on how the tiles were to be laid. So please pass on to the team my thanks and I look forward to working with them on future projects.

Steve Rosling, Element 17